Capturing the Value of Kenya's Global Reputation
Author (s):
Light Years IP
Date:
March 25, 2009
Publication (if applicable):
N/A
Abstract (if Available):
This press release announces the start of a series of IP Value Capture workshops in Nairobi, London, and Washington focused on identifying and tackling the challenges of developing IP-based business strategies in Kenya. The workshops will begin on April 20th and are jointly sponsored by the Ministry of Foreign Affairs, Brand Kenya, and Light Years IP, in coordination with the Natural Resource Institute of the University of Greenwich.
URL:
http://bizclir.com/galleries/publications/Capturing%20the%20Value%20of%20Kenya%27s%20Global%20Reputation.pdf
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